Do you think that they sell a Gestapodog? A SS-Shake? ....hehe. I kill me.
Link: A "memorable" name is not necessarily a good one - Slashfood.
The owner of a restaurant in Mumbai has, in what appears to be a case of very poor judgment, opened a restaurant called Hitler's Cross. It is covered with large portraits of Hitler, as well as the red, white and black swastika of the Nazis. The owner claims that he simply wanted the restaurant to be memorable. "This is the one name that will say in [peoples'] minds," said owner Punit Shablok. "We are not promoting Hitler. But we want to tell people we are different in the way he was different."
"Different in the way he was different"? Does that mean that the restaurant owner wants to lead a fascist nation? That he is a Nazi? Or did Hitler have some previously unknown passion for "continental food" - presumably vegetaraian food, at that - served in small restaurants in India?
Needless to say, many people in the community (and in the rest of the world) are angry about the name choice, which is offensive to many. It remains to be seen whether public outcry will be strong enough for the restaurant to change its name. Both the owner and the manager have already expressed a desire to turn the restaurant into a chain.
That really may be the worst marketing idea I have ever heard.
Posted by: Brian | August 23, 2006 at 09:37 AM