IKEA makes me think.
I know, it sounds odd. Shouldn’t there be other, better, Swedish things to think about.? You know, Kikergaard, Abba, or the ever popular Smörgåsbord… Alas, those were not on my mind this weekend. Instead, I was pondering that great big, blue box up in whitey-town (my affectionate term for Frisco, the place for people that think Plano and Richardson are soooo 1990’s)…IKEA.
The wife and I made our quarterly pilgrimage up that way this weekend, and when I wasn’t taken aback by the sheer scope of the joint, I got to thinking about the people that were admiring the reasonably-priced wares held within. I came to the conclusion that IKEA represents both the best and the worst that the good old US of A has to offer.
On one hand, I noticed that IKEA is a place where everyone is on equal footing. It’s a place that offers visually appealing and reasonably sturdy goods at a price nearly everyone can afford to pay. You see all kinds of folks at IKEA. There are your typical wealthy white suburbanites rubbing elbows with lower-income minorities of every stripe. There are your overpaid, urban yuppies, hobnobbing with lower-income white folk from small towns. It’s really cool to see such an unusually level playing field.
On the other hand, sometimes IKEA feels like a great big
temple to consumerism. It’s crowded, kids
are hollering (…only the kids that didn’t get stuck in “
Any thoughts?



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